Biography
Designer — Entrepreneur — Composer
Noam Geva is a designer, entrepreneur, and product expert with over 25 years of experience building groundbreaking digital experiences. Based in Berlin, he now creates narrative-driven instrumental music — utilizing unique ethnic string instruments to bridge the gap between structured design and sonic storytelling.
Health Tech
2018 — Present
Leal Health
Led the creation of an AI-powered platform supporting over 225,000 cancer patients.
Defined product vision and UX strategy from the ground up.
Collaborated with Pfizer and Eli Lilly to translate complex clinical data into intuitive, human-centered digital experiences.
Product Design
2015 — 2018
Wix.com
Led design and product definition for internal HR and recruiting applications.
Scaled hiring operations through modular UX patterns.
Brought the Wix design language into enterprise-level tooling.
Digital Innovation
2000 — 2010
Noga Communications & CoolVision
Served as Head of Product Design for Israel's The Children's Channel.
Pioneered interactive media — fused live TV broadcasts with digital communities.
Managed platforms with hundreds of thousands of active users before modern social media.
Education
1996 — 2000
Wizo College
A deep foundation in graphic design that evolved into over two decades of product leadership, UX strategy, and digital experience design.
Current Focus
2023 — Present
After years of leading multi-disciplinary teams and bridging AI with human-centered design, Noam applies his production precision to music. Operating from his studio in Berlin, he creates instrumental music characterised by strong narrative structure.
His work features rare ethnic instruments — most notably the Bulbul Tarang and the 6-string Bouzouki. By stripping away artistic jargon in favour of execution and structure, Noam translates the complexity of his tech background into a specific, evocative sound.
The result: "movies for the ears" — traditional strings shaped by modern production thinking.